Most dashboards explore the data. Yours will explain it.
A dashboard built for an executive is not the same as a dashboard built for an analyst. One has thirty seconds and a decision to make. The other has an afternoon and a question to chase. Most dashboards confuse the two. We don't.
Grey by default. Color where it counts.
Color is a finite resource. When every bar is a different color, nothing stands out. When the page is muted and one element is in brand color, the eye finds it instantly.
We default to grey and add color only on what matters. The page reads itself.
Action titles, not category titles.
"Monthly Revenue" tells you what the chart shows. "Revenue dropped 18% after May" tells you what to do about it. The first leaves the reader to interpret. The second answers the question they came to ask.
Every page on every dashboard we deliver has a title that states the takeaway, not the category.
One story per page. Not twelve.
The default Power BI dashboard is a wall of charts. It works for the analyst who built it. It does not work for the executive who has thirty seconds before a meeting.
Each page in every dashboard we deliver answers one question. The hero element gives you the answer. The supporting visuals tell you why.